Visual narrative is picking up speed. More than 80% of marketers use visual content as opposed to text-only.
Are you looking for any imagery that can convey your message? Need help figuring out where to start?
Visual storytelling is an integral part of the marketing strategy. There are specific visual storytelling examples that can inspire you. They set a precedent for what needs to be done.
This article covers some of the most prominent ones. Read on to find out more.
Table of Contents
1. Photos
Photos have been used for decades to tell interesting stories and are one of the most popular ways. One powerful example is the famous “Napalm Girl” picture, which they took during the Vietnam War and shows how horrible war is for ordinary people.
In the same way, Buzz Aldrin’s “Astronaut Selfie” from the Apollo 11 mission shows the triumph and wonder of human achievement. These pictures not only tell a story, but they also make people feel curious and empathetic. They remind us of how powerful visual storytelling can be for telling meaningful and impactful stories.
2. Videos
Video production is becoming increasingly popular as a way to tell powerful visual stories, and there are many examples to help you get ideas. In this way, the short film “Caine’s Arcade” shows how a young boy’s creative and imaginative cardboard arcade brings him joy. The film shows the drive and passion of an inspiring young business owner through clever editing and emotional interviews.
As another example, the Nike ad “Dream Crazy” with Colin Kaepernick, an athlete and activist, tells a story about sticking with something you believe in and not giving up. It does this through stunning visuals and powerful narration. Visit websites like Webvideoimagery.com if you need help creating videos that can tell a story about your business.
3. Animation
Cartoons and animated movies are great for telling stories because they let artists bring their imaginations to life and use pictures to show complicated feelings and thoughts. For example, Pixar’s Academy Award-winning short film “Bao” tells the heartfelt story of an Asian mother’s love for her dumpling child in a way that is beautiful to look at.
The animated show “Avatar: The Last Airbender” is another inspiring example. It uses its bright animation to explore friendship, loss, and personal growth profoundly and excitingly.
4. Infographics
Many infographics have effectively held people’s attention and sent a strong message. It can be seen in the “The Story of Stuff” infographic, which creatively uses data and pictures to show how consumerism hurts the environment.
The “Global Warming: How Urgent is the Problem?” infographic is another strong example. It uses exciting pictures to show how important it is to act quickly to stop climate change.
Visual Storytelling Examples to Inspire You to Tell Your Story
In conclusion, these powerful visual storytelling examples serve as a reminder of the impact and importance of engaging and evocative visuals in storytelling. Whether in marketing, film, or any other medium, incorporating compelling visuals can elevate a story to a new level.
Remember the power of visuals next time you’re crafting a story. Start putting your imagination to work and create your impactful visual account today!
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