Did you know that 65% of sales from most businesses are from repeat customers? And, the reason for this trend is brand loyalty.
If you want to get noticed and stay significant to the public then you need to attach a brand mentality to your company.
Start with these 6 common mistakes in branding to avoid.
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1. Inconsistency Across Platforms
Creating a brand identity means that you have a consistent voice wherever your company’s name is mentioned. This includes your website, social media, and even your physical business location.
Be sure to use services like an interior design branding company to match all of your platform’s logos, color schemes, and messages.
2. Generic Logo
A logo is the face of your company that is used for everything, from your website design to your merchandise. If you use designs for logos that are boring, plain, and generic then you aren’t showcasing your brand.
Make a logo that shows people who you are, what product or service you provide, and your overall value or mission as a business.
3. Not Emphasizing Your Speciality
When going through the brand development stages, it is important to think about what sets your business apart from all the others. Business is all about competition for people’s attention and money, so if you aren’t highlighting what makes your company special then people will choose someone else who does. For instance, when naming your brand, consider how the name can embody your business’s distinctive attributes. Opt for a name that is memorable, easy to pronounce, and resonates with your target audience. Similarly, when choosing a domain name, prioritize simplicity and relevance to your business. The domain should be straightforward and easy to spell, ideally incorporating keywords that potential customers might use in their online searches. Also, utilizing tools like whois can be incredibly helpful here. What is WHOIS? It is a tool that can let you check if your preferred domain name is available and ensure it doesn’t overlap with existing trademarks.
4. Changing According to Trends
You may think that having a branding backup plan to change according to the trend is a good practice, but it could hurt your brand. Altering your website, logo, and overall design will confuse people and leave them wondering if it is the same company.
Longevity in branding appeals to customers because they see reliability and trust with consistency. If something isn’t broken then don’t try to fix it, especially when it comes to branding.
5. Being Too Local
Your budget for marketing may be minimal and this might have you focusing on customers in a certain area. However, being too local will hurt your chances of reaching new clientele outside of this scope.
Be sure to expand your branding to include national or even global customers because you never know who could be looking for your service or product.
6. Branding Without Your Customer in Mind
Your branding efforts should always be about the customer. If you choose designs, copy, and ads that only please yourself then you aren’t catering to your target audience.
Always have your customer in mind when you brand your business because they are what keeps you afloat.
Common Mistakes in Branding are Always Avoidable
Even if you already have a website, logo, and marketing materials, it is never too late to improve your brand. Use these common mistakes in branding to relaunch your company to see massive results in customer loyalty.
Check our Business section for more marketing tips that elevate your company’s brand.
