How is your website’s search engine optimization (SEO) performing? Is there room for improvement?
Around 68% of all trackable website traffic comes from search engines, research shows. Are you aware of SEO best practices and how they can increase your search traffic?
Here are six SEO facts you shouldn’t ignore if you want to give your digital marketing strategy a boost.
Table of Contents
1. Content Quality Matters
The quality of the content you publish on your website has a direct effect on its search engine ranking. Google punishes low-quality content, so sites get pushed lower down the rankings.
If your website provides high-value content regularly, your visitors will come back for more, and your search rankings will rise. Before publishing content, make sure it offers more value to the reader than other search results on the same subject.
2. Keywords Remain Key to Search Rankings
One of the biggest SEO myths is that changes to Google’s algorithms mean targeting keywords is no longer useful. Keyword research is as important as ever. Search algorithms look for the most relevant site to provide the information a user is looking for, so keywords show your site has the right information.
Researching the keywords that your competitors are using can help ensure you have the right SEO content focus.
Concentrate on user intent and avoid keyword stuffing. Using the same keywords over and over makes content hard to read, which could have a negative effect on your content’s search ranking.
3. Link Building Depends on Site Authority
Off-page SEO involves linking to other websites in your content, as well as backlinks from other sites to yours.
Links only add value to your site’s SEO if they involve reputable websites with high domain authority. Linking to low-quality sites can have a negative impact on your search ranking.
The relevance of the websites you link to is more important than the number of links, so your SEO strategy should focus on building relationships with other sites to encourage natural linking.
4. Social Media Does Not Directly Help SEO
Links from social media sites like Twitter, Instagram, and Facebook do not contribute to website SEO in the same way as links from other websites.
However, they do help to build your brand and increase web traffic. For consistency, you should use the same details such as usernames on all websites, social media profiles, and guest blogs to enhance your brand’s online presence and reputation.
5. Mobile Optimized Sites Perform Better
Chances are that your website visitors will view the site on their smartphone, so you should make sure the design is usable in mobile format. Mobile users will navigate away if they can’t view your site properly. And sites that are easy to view on mobile devices tend to earn higher search rankings.
Almost one-third of mobile searches relate to the user’s location. Around two-thirds of mobile users are more likely to buy from companies that customize their information to the user’s location. This is especially the case for hospitality services. If you’re looking to optimize your website for local reach, check out this link.
6. SEO Is an Ongoing Commitment
To perform well in search rankings, you need to do more than a one-off SEO audit. You need to produce high-quality content and update your website regularly.
If you don’t have the time and resources to keep on top of it, consider hiring an SEO company to manage your digital marketing strategy.
Use These SEO Facts to Improve Your Ranking
Effective SEO is a vital part of your digital marketing strategy. With these SEO facts in mind, you can tailor your strategy to increase traffic to your website.
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