The first tip to follow in choosing an interactive design firm is to understand the market they cater to. It may sound obvious, but it is surprising how many companies fail to take this step. A good idea is to check out their portfolio of previous work to get a sense of what their range of projects might look like. Focus on what their clients are looking for and try to incorporate that into the eventual product/service they propose. This should be done in such a way that it gives the client something different to aspire for rather than the same thing that the competition offers.
The next tip to consider is that an interactive design firm should make sure they are licensed and insured. If they are planning on using interactive technology then there is always the possibility of things going wrong and it pays to be covered adequately. It also says a lot about a company that has the resources to invest in research when there is so much riding on the quality of the results the technology generates. A good start would be to look up the license of the firm as mentioned in the second tip.
The next tip is to ask what sort of digital strategy they have in place. A digital strategy is more than just creating a website. It is all about making sure users can access the website, use the website, navigate around it and find what they want or need to. The better designed a website is then the more likely it is that the site will entice visitors to it and hopefully encourage them to spend money on the company’s products.
In addition to this tip consider whether or not the company specializes in any particular area. Many of the big brands with global reputations will have established themselves in at least one local niche market. It makes perfect sense if they do because they have a deep understanding of what their customers want. A good architecture according to this tip is a guarantee of success if the firm has a clear understanding of its customer needs.
For example, if the proposed architecture project involves installing flooring panels it would be pointless to commission a design firm without experience in installing wooden flooring panels as this is not a project that could be completed by amateurs. If the customer needs glass panels, they should be able to get a good architect who is experienced with installing glass panels from reputable suppliers and installers.
Finally, look for an experience design studio that has worked on projects for leading retailers. These firms will already have the necessary skills and experience in delivering cutting-edge digital technologies in augmented reality, digital kitchens, augmented reality design, and virtual shopping. They should therefore be able to supply you with demos and demonstrations of previous projects they have completed.
This tip is especially important if you are looking for a truly unique design or concept. A good studio will have a portfolio to show you and should have created concepts for businesses. The more unusual or cutting edge your concept the more likely it is to be rejected by a mainstream consumer.
