Custom backpacks can help you market your brand or business on a budget. Backpacks have evolved over the years. Nowadays, they play a pivotal role in the fashion industry. Anyone buying a bag, whether they’re a college student or 9-5 office worker, wants something that complements their style and fashion sense.
This has created a new market space for custom backpacks. As a brand owner, you can take advantage of this by designing custom backpacks for your business. You can kill two birds with one stone by selling the backpacks and earning free brand visibility whenever your customers run errands while carrying them.
Below are essential tips to help you design eye-catching custom backpacks.
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Study Your Target Audience
This is crucial if you want to build functional backpacks for your customers. A great design is one thing, but you want your customers to find a good use for the backpacks. Take your time and identify what clients make up the bulk of your target audience. Are you targeting students and young office employees or digital nomads?
Students and digital nomads may prefer bags with vibrant designs. Professionals may opt for bold colours that resonate with official work wear. Knowing more about your audience will help you identify what features to include in your backpack.
Work on the Design
It is time to move to the next stage once you have a rough idea of what your customers want. Curating a design can be challenging, especially if you have no experience. However, you can get professional help from renowned bag makers like RocketBags.
The idea is to create a custom backpack design that complements your brand identity. The design should also leave a lasting impression on the buyers. You can check out existing custom backpacks for design inspiration.
Let’s Talk Functionality
The primary purpose of a backpack is to carry items. Comfort and ergonomics are must-have features when designing custom backpacks. Ensure that the bag has padded straps and back panels for extra comfort on the shoulders and back.
Don’t forget to include adjustable straps, allowing users to change the length to their preferred height. Adding extra compartments in the backpack is also a nice addition. This will make it easier for users to arrange their belongings.
An extra pocket with padding for a laptop or tablet is a non-negotiable if you target students and digital nomads.
Material Selection: What Works Best?
Material matters a lot when it comes to build quality and durability. Nylon and polyester are popular options because they are cheap and lightweight. They are also water-resistant and easy to maintain.
However, if you want something sturdier, go for canvas. Canvas backpacks are suitable for outdoor activities, as they can handle rough treatment. Leather is another top option for classic backpacks with a touch of elegance. The only downside is that leather is expensive. It also requires extra maintenance.
Summing Up
Designing custom backpacks can be demanding but rewarding for SMEs that want to compete in today’s challenging business world. The tips in this guide will help you make quality bags that will leave a lasting impression on your clients.
