You are putting on your usual positive demeanour in front of your employees and customers and they cannot see anything is wrong with you or the business. However, underneath the surface you are very angry with yourself even if you don’t want to lose face and put your business at risk through a loss of confidence.
For the last few years since the advent of the digital age and online marketing you decided that you should be the person who led the strategy and put together the advertising campaign. Even though you have no qualifications or previous experience your bright and confident personality has convinced others that you knew what you were doing. Unfortunately, you believed the hype, when all the time you would have been better served by turning to use the talents of one of the available top digital marketing agencies.
What were you getting wrong?
It might be quicker to write down the short list of what you got right, but for starters you decided that you could develop your own website from a basic template. While they are OK for a basic model, they are no use if you want something to stand out and have returning customers.
Yours was jumbled and not very user friendly. You heard others having a laugh about it, but you were too thick skinned to take any notice. Then some of your social media output was not the best when stood up to real scrutiny. The timing of posts was sporadic and erratic, with some of the grammar showing a lack of professionalism.
How could you have got it right?
Quite simply you should have stuck to what you are good at, which is being a salesman with your chat and techniques honed over many years. Leave the modern marketing strategies to experts with years of experience who know what they are doing.
The beauty of finding the right marketing agency means that they will be based in multiple locations such as Move Ahead Media Australia. This allows them to network and gain experience from having their ear to the ground in what is happening elsewhere. They would know the correct way to time posts to make the biggest impact.
Specialists in this field will know how to the most from Google Ads, something that you hadn’t even considered using as a marketing tool. Then they would have made the website user friendly and give it the look of belonging to a professional organization before using SEO techniques.
Search engine optimization works alongside the Google search engine, with experts using several processes to ensure that websites stay near the top of the listings, ensuring that they receive more traffic.
In short
You have wasted lots of your time that could have been spent more productively creating profits rather than messing around with something that you are not skilled in. You spent money that could have been used to get guaranteed results. In the future, go to an expert agency in digital marketing.
