If you’re starting a new business post-pandemic, you’re facing stiff competition. Applications for new businesses have skyrocketed, with a whopping 5.1 million applications filed in 2022 alone. More businesses opening their doors means you’ll have to work harder to get customers.
Lead generation is a must for any business on top of its marketing game. How do you create lead generation strategies, though? Keep reading to learn all about this important marketing practice!
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Who’s Your Audience?
The truth is, there are few businesses that can paint their customer base with a broad brush. Unless you’re running a general store, the first place you’ll want to start is by narrowing down who you want to reach.
Sit down with your team and go over the following questions:
- Do you want to reach a local audience only?
- Do you want to reach customers across the country?
- What niche are you in?
- What are your customers’ interests and values?
The goal is to create tailored ads that’ll grab the attention of your target audience. The more targeted the ad, the more likely the customer is to interact with it and click through to your website.
Social Media Matters
There are many different types of leads out there but leads that come from social media are a tremendous asset. That’s because pretty much everyone (and to their horror, their grandmother) uses some form of social media these days. If you want to make the most of your lead generation content, pop it on social media.
That means carefully crafting posts and dropping them on Instagram or Facebook. You can also work with influencers with large numbers of followers on a collaboration post.
You don’t have to have an account on every social media platform, however. Focus your efforts on the platform that has the highest concentration of potential customers.
Lead Conversion Process
Once your leads click through your ads, it’s time to convert them into customers. The best way to do this is by having them reach a landing page that captures important contact information for them. Entice them into sharing their contact info with “lead magnets” or offers and discounts in exchange for their email and phone numbers.
Purchase Your Leads
If you don’t have a ton of time or marketing experience testing lead generation strategies, then you might not feel comfortable doing this on your own. Thankfully, there are options out there for you.
There are companies that do the hard work of generating the leads for you. All that’s left for you to do is to contact the customers and convert them to sales. Be sure to learn more on final expense leads if that sounds like an option for you!
You Can Create Lead Generation Strategies with Ease!
There are few things as critical to running a successful business as a loyal customer base.
Learning how to create lead generation strategies that work for your business is a skill you must master. This includes everything from fine-tuning your target customer base to finding ways to reach them via email and social media posts. Once you’ve put in the hard work, crafting lead generation content will feel like second nature!
Are you looking for more awesome ways to make your business the picture of success? You’ve come to the right place. Check out the rest of our blog for tons of inspiration!
