The importance of social media in modern society has grown exponentially over the past decade. Global social media channels like Facebook, Instagram, LinkedIn, etc., have also helped businesses to connect with new customers across the globe.
Over 74% of customers rely on social networks to aid their buying decisions. This means that many people like to visit a brand’s social media handles before they can buy a product. Good social media pages help to create a strong first impression for businesses. Different social media channels offer varied options to set your social media profile page.
The more followers business owners have the more chances to make good profit for their business. Oftentimes Facebook users look for opportunities to buy Facebook followers at Quantum Marketer to boost their profile. Now one of the most interesting features offered by Facebook that individuals and businesses can leverage to their advantage is its cover video. Facebook allows you to demonstrate a cover video on your page, right beside your profile picture.
Now you can think of it as prime real estate on your Facebook universe. You can use it to educate customers about a new launch, communicate an important message, etc.
Table of Contents
Key Specifications for Facebook Cover Video
Before you jump into the creative part for the Facebook cover videos, it is important to understand some specifications related to the same. This includes learning about cover video size, dimensions in pixel, cover video length, aspect ratios, etc. The minimum recommended cover video pixel dimensions for Facebook are 1250 * 312 pixels.
However, for optimal results, you must go for a video that is at least 1250 * 463 pixels. The cover video aspect ratio should be 2.7.
A maximum resolution of 1080p is recommended. Also, you must be mindful of the formatting on various devices. For this reason, it is advised to keep the branding element in the center of the video. A cover video for the Facebook page can be between 20 seconds to 90 seconds long. It is recommended to keep the video less than a minute long, and it shouldn’t exceed a file size of 1.75 GB.
Now that we have a fair idea about the key specifications related to cover videos. Let’s delve deeper into how you can create a good cover video and post it on your page.
A Quick Guide to Making a Facebook Cover Video
Creating a Facebook cover video can be tricky, especially when it is for a business page. Since most users visiting your page will likely watch your cover videos, you must think carefully before you start creating a cover video for your page. It should be catchy and attention-grabbing. You must priorities the messaging that you want to convey using your cover video.
One can easily use tools like InVideo to create a catchy video within a few minutes. Most video editing tools will need you to follow the below-mentioned steps for creating your videos.
1. Set up your project
The first step in the process for a cover video created using an online video editor like InVideo is to set up your new project. You will have options like “New Video”, “Create a Video”,, etc. to help you with the same.
2. Add your media
To create a good video, you will have to add/upload the media you will be editing for your final video creation. You can either upload from your media files or choose suitable media from the stock photos or videos that are offered by your video editing platform.
3. Set your dimensions
You need to decide the most suitable dimensions for your cover video. You can explore the dimension guide to find the best fit for your needs. An aspect ratio of 2.7 is advised for creating a cover video for Facebook.
4. Choose the right audio
Sound and music effects play a crucial role in any video. It can be a total game-changer for your videos. Be mindful of the audio that you choose for your video creation. Most video editors offer you royalty-free music that can be added to your videos.
5. Add your logo
Adding your unique logo is important to introduce your branding element into the video. You must add your business logo to the video before uploading it to your Facebook cover.
Effective Tips to Create an Amazing Cover Video
Here are some effective tips to help you create an amazing cover video for your FB page-
1. Choose a visual focus
There are plenty of things that the viewers look out for on your Facebook page. You should not try to overpack your cover videos with too much content. Your aim should be to divert focus on what matters the most for your brand.
2. Prioritize the resolution
Your video resolution is one of the most important considerations you should be mindful of while uploading your cover videos. Since your Facebook cover video takes a considerable amount of your Facebook real estate, it should be of the highest possible quality.
3. Loop your FB cover video
You must know that Facebook continuously plays your cover video on a loop, so some viewers might start watching your videos in the middle. Try to set a narrative that makes sense to the viewers no matter where they are watching the video from. It should be crisp and attention-grabbing throughout. You should focus on blending the beginning and the end seamlessly.
4. Highlight your brand
Your FB business page should have a cover video that highlights your branding and other USPs. The end goal is to create awareness about the brand and highlight the vision of the same. It should be able to reflect your brand’s ideology and values.
5. Feature in testimonials
Customer testimonials and reviews play an important role when it comes to establishing trust and authority. One can easily leverage positive customer testimonials and feature them inside the cover video on your page. As soon as a new potential customer visits your page, they will easily connect with your brand.
6. Be creative
Cover videos on your FB page can be between 20 seconds to 90 seconds long. You need to grab your audience’s attention quickly without them losing interest in what you have to offer. You need to be creative with your FB cover videos and communicate what’s most important for your business.
7. Use it to prompt action
Your FB cover videos must always have a Call-to-Action option that compels users to take the desired action. It should be linked to your specific business goals. Now, this could vary depending upon your business objectives. It could be to boost online traffic, increase subscriber base, etc.
8. Show your latest collections
Facebook cover videos are a great way to showcase the latest offerings from your business and educate the customers about the same. You can show your latest product in a creative way that sparks interest among your potential customers.
In case your business has seasonal products, you can use cover videos to frequently update new offerings and the latest offers. You can also use it for advertising any discounts and offers associated with your products. A sneak peeks video can also be used to boost engagement.
