It is incredibly competitive out there in the business world and so in order for you to be able to get a slice of the business pie here in Australia, you really do have to look the part to get the part. We live in a society that judges us within the first few seconds of meeting someone and so if you are meeting new clients then you need them to like you from the get-go. People build up an impression in their minds about you almost immediately and they will decide right then and there if they want to do business with you and that is the truth of the business world.
One of the first things that you need to concentrate on is your wardrobe and specifically wearing clothes that will impress your client and will allow them to think that they are working with a professional. You should invest money into quality dress shirts that you can wear with your navy blue or grey suit and be sure to choose the right tie as well. Everyone should dress up for the business opportunities that they want now and in the future.
This is just one top tip to help you look your best to generating new business in Australia and the following are some others.
- Take a look at your industry – It really does depend on the type of industry that you operate in because if you are involved in the wholesale side of the construction industry for example, then potential clients will be dressed for work and even though it would be inappropriate for you to turn up in blue jeans and a work jacket, in this situation it would be best to be smart casual so that your potential customers can relate to you.
- Consider an image consultant – If you have your own business or you are the representative of one then it would make sense to hire someone who can create the right kind of image for you so that when people meet you for the very first time, they will assume that you are an expert in your field. They will figure out what clothing suits your style as well as your image. Try to figure out what your business stands for in the current marketplace and base your image on that.
- Put your best foot forward always – Opinions differ but generally you only get about 5 to 6 seconds to create the right first impression and after that you have lost the customer. If your salary structure is based on commission then you really do need to pull out all of the stops regarding your image to get people to sign on the dotted line so that you can make a respectable wage.
There is a lot of competition out there and these businesses are doing what they can to sign up new accounts and so this is something that you should be doing also.
