In 2020, sports sponsorship was worth a whopping $14 billion, which shows how much brands are willing to spend on this effective form of marketing.
Not only does sponsoring youth sports give the players confidence, but it works wonders for pushing your brand to the forefront of the consumers’ minds. Perhaps you’ve been toying with the idea of sponsoring youth sports, yet you’re still not convinced.
Sounds familiar? Don’t worry, we’ve got you covered. Here is why businesses should sponsor youth sports.
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Boosts Brand Awareness
A major reason why you should invest in branded hockey patches is to raise awareness of your business.
This is especially useful if your target market includes young families. Plus, it lets you develop a word-of-mouth strategy, so make the effort to talk to the crowds about your business and how it could benefit them.
Access Free Press
Sponsoring youth sports is a smart marketing strategy as it lets you access free press. The town’s newspaper and bloggers always hunt down wholesome content, such as the local hockey team winning the championship.
Even if the sponsored team doesn’t win, then at least there will be snaps of kids in your branded kit, which will keep your brand alive in the consumers’ minds.
Great Value for Money
As a small business owner, you want to save where you can, which is why sponsoring youth sports is highly recommended. Most marketing efforts are costly such as print, social media, and even funding a TV commercial campaign. Instead, pay the upfront cost and you’re guaranteed more sales.
Builds Goodwill
Aside from leveraging smart advertising to your advantage, you’re also giving back. This shows that you care for locals and you understand how important sports are for the younger generation. Plus, sponsors reduce the cost of youth sports programs, which means parents will appreciate you and likely buy from you.
Possible Tax Incentives
When you have business ownership, taxes are critical. Because of this, you can find loopholes where you enjoy tax breaks. For instance, youth sports organizations are registered as a nonprofit. This means you can write off the sponsorship as a business expense or donation. It’s a win-win!
Generates a Buzz Around a Product Launch
Local sports, even for youth teams, garners huge attention, which means you have an entire stadium or benches filled with prospects. This is a great time to mention you’ve launched products or you’re opening a new brick-and-mortar store. A major bonus is that youth sports sponsorships have flexible price points, so you can get the news out quickly.
Sponsor Youth Sports Today
Hopefully, after reading this article, you’ll consider sponsoring youth sports.
Sponsoring your local youth sports team raises awareness of your brand, shows you care about your community and lets you access free press. It also lets you generate a buzz around your latest products and promises possible tax incentives. What’s not to love?
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