The importance of a brand can’t be understated. With all the options people have for products, consumers regularly return to the brands they know the best. And when 46% of consumers will pay more for a trusted brand, it makes sense to build the best brand possible.
Are you struggling to make a dent in the market? Read the guide below to learn how to increase brand awareness and drive more potential customers to your business.
Table of Contents
Get on Social Media
One of the best ways to get attention for your brand these days is to get on social media. Not as many people spend time browsing random websites. They browse their social media feeds to see what’s going on.
You can use this to your advantage by creating accounts on the social media websites your customers frequent. Your goal is to encourage people to follow your company pages by posting engaging content.
As time passes and you build a following, you can expect to gain more reach. This will help you reach customers faster and provide a way to send people back to your company’s website.
Work With Influencers
One thing different from the past is how people get information about new products. Many people are sick of advertisements, so they tune them out and only look for information relevant to them on their own time.
The way many people do this today is by following influencers. An influencer is a popular person online with a following for specific topics. You can find them in beauty, tech, and almost every other industry.
Luckily, many of these people are willing to work with brands that want exposure. Look for the popular influencers in your industry to see if there are opportunities for promotion.
Create Website Content
One way brands can increase their authority is by creating content in their industry. Instead of letting other companies hog the spotlight with their insights, you can use your website to post content yourself.
One of the best ways to do this is by building a blog. People regularly search Google to find information. If your website isn’t one of the top results for a question, growing a brand is challenging.
Take B2B SEO, for instance. You can target buyer-intent keywords that people search for when looking for products to buy. When you take the top spot for those keywords, you can convince people that your company is trustworthy and worth buying from.
Invest in Video
Video is another up-and-coming trend on the internet. Now that high-speed internet is more widespread, people are beginning to watch more videos.
That opens up a lot of opportunities for building a brand. You can create a video channel on YouTube and post informative content. If you can show your expertise in your videos, people will trust your brand more and subscribe to your channel for more videos.
Of course, you don’t have to invest in a video production setup if you don’t want to. You also have the option to advertise on other videos. This is a great way to expose your brand to people looking for solutions to problems.
Encourage Customer Referrals
One problem new brands have is building their initial trust. Even if you have a fantastic product, people don’t usually want to take chances and will stick with the brands they already know.
However, that doesn’t mean you won’t get any business. You’ll still have people willing to give you a chance and purchase what you have.
If those people are happy with your products, encourage them to leave reviews. Positive reviews on websites will help convey trust in your brand and convince others to give your products a chance.
Find Business Partners
Another way to gain more awareness for your brand is to partner with other companies. Although you will have several competitors in your industry, many won’t compete directly with your brand.
You can work together with other companies to find ways your products can help each other’s customers. These partnerships will introduce your customer base to other companies and give both companies a chance to win.
Think about how your offering can help companies in adjacent industries. Once you have a list of potential collaborations, start contacting business owners.
A great way to get these introductions is through business networking events. You can meet people in your industry and learn the problems those companies have and find a way to help.
Create a Mission
There are many nameless brands around that don’t do anything but churn out products. There’s nothing wrong with what they offer, but at the same time, there’s nothing to set them apart either.
One way to make your company stand out is to commit your company to a cause and stand by it. Take a company in the clothing industry, for instance. You can commit to sustainability and source environmentally-friendly products.
Consumers are looking for things like this now more than ever. People want to connect with brands, so this is the perfect way to do it.
You’re Ready to Increase Brand Awareness
It’s not easy to stand out in the world today. There is already a lot of competition — with even more companies created every day. You need to have a great product and message if you want to get the attention of potential customers.
But that doesn’t mean you have zero options when building a brand. Follow the branding tips above to increase brand awareness and start growing your brand. Did you find the branding ideas in this post helpful and want more tips that will help you grow your business? Head back to the business section of the website to see what your other options are.
