Real estate postcards are a great way to get your name and contact information out there to present your real estate company to homeowners, real estate agents, and other business professionals. With the help of a professional graphic designer and some easy-to-follow tips, you can create aerial and panorama postcards for your real estate business that fulfill its true potential.
Postcards are cheaper than other direct mailings, making them great for large mailing campaigns or repeat mailings. You can easily send them to your current client base and send them to new leads you get through your site.
Read on from this post for more information on five of the credible benefits real estate postcards offer your business.
1. Increase Foot Traffic
Businesses that have used postcards have seen increased foot traffic at their business locations. The added exposure from marketing through postcards has made people curious about businesses’ goods or services. This curiosity has increased foot traffic for some businesses that utilize this marketing technique.
2. Direct Mailing for Customized Marketing
Direct mailing through real estate postcards has given businesses the ability to customize their marketing efforts, which has led to more targeted marketing and better results for some businesses who use them for marketing purposes. In addition, you can direct mail in areas that you wouldn’t be able to reach otherwise.
3. Target Specific Markets
Real estate postcards help you target your prospects. Unlike other direct marketing pieces, such as flyers and brochures, real estate postcards were designed to be informative while also focusing on a single product or service. With the correct information on your card, you can help your prospects make an informed decision and be more willing to commit to your services.
4. They’re Easy to Customize for Each Client.
It’s easy to personalize your real estate postcards to fit the recipient’s needs or preferences. You can include the name of their neighborhood or even their street name on the card if you like! For example, a realtor in Miami might want to advertise homes in South Beach on the cards they send to potential buyers in that area.
Postcard-sized marketing materials usually don’t need to be read from beginning to end for people to understand what’s being advertised. It makes it easier for prospects to glance at and decide whether or not they’re interested. They’re also accessible for people to keep if they choose to do so.
5. They Help You Get Noticed
Real estate postcards are pretty standard, so they don’t stand out as much as other marketing materials. However, the bold colors and pictures make them more likely to catch someone’s eye and encourage them to read further. Make sure your logo, name, and contact information are visible on the front, so people remember who sent it.
It is easy to forget that the digital age allows for so many different types of marketing and advertising. With all of the attention being given to social media marketing, it might not feel like it, but there are still positives to be gained in direct mail marketing, especially when it comes to postcards.
Real estate postcards can offer your business many incredible benefits, but only if they are used correctly. The tips above should help you craft postcards that are more likely to boost your business.