artificial intelligence

AI in Art: Is It Something Businesses Should Embrace?

Artificial intelligence isn’t only here to stay, its influence in our day-to-day life is only getting started. It already has us beat in many ways, and there’s no hope of us competing where it excels in particular.

Essentially any job that doesn’t require a human being to be on hand in person is going to be done by AI. One of the more surprising of these developments is the use of AI in art. Creativity was once the purview of humanity only, but even this final bastion of our uniqueness has proven fallible in the wake of machine learning.

Make no mistake, AI is a tool that cannot be ignored. Businesses succeed and fail on their ability to make full use of every available advantage. Read on to find out more!

Understanding AI in Art

Ever since the advent of the internet, we’ve been creating a repository of information. Everything that has ever been uploaded or sent across it has become a means to an end. In retrospect, it seems obvious that what we were doing without even realizing it was creating a foundation to usher artificial intelligence into reality.

The argument for whether or not these unfathomably complicated algorithms are capable of consciousness no longer matters. As soon as they became too complex for us to understand, the question may as well have been thrown out altogether. Little by little we experimented with allowing programs to piece together data through trial and error.

The soft touch of a guiding hand was all it took to coax these programs to process information in such a way as to mimic our understanding. This mimicry is only necessary in terms of our understanding of its output so we can make use of a process that far outstrips our abilities.

In short, not only is AI capable of anything we can imagine, but it’s also capable of a great deal more. AI imagery is about to take the art industry hostage and potentially every other niche you can think of as well.

AI Images for Businesses 

The bottom line of business is profit. To maximize profit, you must also minimize expenditure. AI marketing images can now be bought at minimal expense.

It doesn’t take a genius to see which way the wind is blowing in this regard. Not only will businesses no longer have to deal with human error, but they also won’t have to wait for human production times either. At the click of a button or two, you have exactly what you wanted without any hassle whatsoever.

At the moment it might be difficult to get our heads around the fact, but artificial intelligence is capable of creating whatever image you can think of. Humans are notoriously unreliable, and time is money. Before long the thought of employing a human to do your marketing images will seem archaic to the extreme!

All that’s required is giving a reputable AI service the necessary prompts for the art you want. This is in itself something of a skill, so it’s necessary to learn how to write AI art prompts correctly if you want anything resembling what you have in mind.

AI Art Copyright Information

Something else to consider is the steep price of mistakenly using someone’s original art without their permission. Companies have been sued for hundreds of thousands of dollars in the past for exactly this mistake. If an artist can prove you’ve used their property for advertising or any other marketing purposes, you’re going to be in a lot of trouble.

This is yet another example of why it’s in the best interest of businesses everywhere to use AI-generated art. The art industry is in uproar about this, but the fact is it’s completely legal to use and there’s no chance of legal action. 

AI-generated art references the work of real people who have spent thousands of hours perfecting their craft. AI then uses these images to construct artwork of its own in the style of real artists. Whether or not it will always be the case that these images can’t be copyrighted is uncertain, but for the time being you needn’t worry.

As time goes on, AI will be able to solely reference images that have been AI-generated, putting artists at one more remove from making claims. The moral implications of this are a gray area, but will no doubt be exploited to the fullest.

Enhancing Existing Images

Old or otherwise poor-quality images can also be edited. This means upscaling low-resolution images, fixing glaring problems, or simply making additions to better coincide with corporate ideals. Using an AI image quality enhancer in this regard is becoming equally as popular as creating artwork from scratch.

In the eyes of any business seeking to make a profit, the use of AI is becoming more and more idealized. As time progresses, whatever shortcomings AI has at present will be a thing of the past.

Should Business Embrace AI Art?

The answer to this question is a resounding yes. Businesses exist to turn a profit, so using AI in art to create images on the cheap makes perfect sense.

The question of the morality of doing so is a point of contention, but businesses have never let that stop them before, so why should it now? Especially when considering if they don’t, their competitors will, and gain a substantial edge by doing so.

If you’ve enjoyed this article, why not check out the rest of the blog? We’ve got many more great articles where this came from!

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