To buy followers (comprar seguidores) on Instagram can end up distorting the metrics of your performance. It is practically not possible to measure the way the audience that you target tends to connect with your brand if a higher audience percentage is not real. How are you going to measure posts which tend to do well with your actual audience if the inactive accounts and bots skew your real ratio?
If you are not aware of how well your posts are or what the real audience is thinking about, you will not convert the followers on Instagram into your real customers. And is that not the point why you need the followers?
On the other hand, if you decide to pay for followers on Instagram, you are not paying to get the quality that real-life followers provide. You will be paying for completely blank numbers. And because the Instagram algorithms tend to be tied largely on engagement, and not on followers, buying followers will not be a long-term solution. And in fact, it will not be a solution at all.
There is a need to take your energy, time, and money that you could have dedicated to purchasing followers and instead focus on having to build genuine relations with real followers. If you have content that is authentic and engaging, the loyal followers that you have will end up spreading the word, engaging with your services and brand without the need for bribes.
Instagram can identify and remove fake followers
There is an update on Instagram regarding the terms of use of identifying and removing accounts that are inauthentic from the platform. Instagram removes any follows, likes, or comments from any third-party apps which are meant to grow the accounts artificially.
When you buy followers, you are violating the community guidelines of Instagram and it might trigger a reaction from the moderators of Instagram. Instagram looks at maintaining true interactions on the site, protecting real experiences and accounts. Bought or fake activities are seen to infringe on this particular mission and it could result in consequences and thus, it is best that you organically grow your audience.
Alternative to buying purchasing Instagram followers
New algorithms for Instagram rewards engagement more as compared to the accounts of followers, displaying content that is the same as that of the posts which users did engage in the past. For you to drive engagement, there are various actions that you can try on the platform to get it in front of the audience you think are ideal.
When you use good practices for Instagram marketing, whether you are out to build your brand or the account of the company, you can easily reach about 800 million Instagram users monthly, building an authentic audience. This can be done by:
Making your account public
You can make your account public to ensure that the users can see the content and the profile. With that, you can be able to grow the audience organically when your content pops up on the explore pages of the user, being able to attract and delight the target viewership.
Give reasons to your users to follow by publishing content that is quality
Go ahead and publish various posts on your feed; you can use GIFs, images, videos, quizzes regarding your stories, boomerangs, content that are user-generated, how-tos, and much more. Build excitement and trust among the followers by utilizing photos that are high quality, write catchy captions, post in a consistent manner, and keep up a style that is unique overall so that you can differentiate yourself from the many accounts on Instagram.
Make sure you do your research on the hashtags which tend to generate a lot of buzzes and which tend to align with the brand – using hashtags can be a wonderful way of reaching new audiences if correctly done.
Depending on the brand personality you have, it can be helpful to be witty or funny in your content. To have an awareness that is acute of the way your brand gets perceived and the trends which are ongoing in Instagram is likely to serve you when you choose content for posting and how you are going to interact with your community on Instagram.
Ensure to utilize Instagram to its full capability
There is a need of using the various channels found on the platform such as IGTV, Instagram live, shopping on Instagram, and Instagram stories. There are various ways of connecting with users and by ensuring that you drive engagement via such features, you can be able to drive traffic and engagement authentically and organically.
Use of hashtags
Using hashtags is compared to goldmines to find new audiences. Users do follow hashtags for updates regarding a particular topic which tend to be of interest to them. If you utilize them with the right motive in your captions, chances are that you will have a wonderful chance to show up on the newsfeed of those that haven’t seen any of your content.
But you shouldn’t just start to add hashtags randomly to all the content that you have. You will require a strategy for the hashtag in ensuring that you target the correct people. At the same time, the sweet spot for the Instagram hashtag is about 30. That could seem to be too much but if you happen to have a strategy for the way you use them, you will find 30 which will work for you. The main hashtags are to make it possible intentionally with them. The reward is going to be worth the effort at the end of the day.
Engage with other users on Instagram
You must engage with other users on Instagram. Whether you comment, like, share or save their posts, each interaction does count for them as well as for you. Engagements are favored by the Instagram algorithm and thus the more you are going to interact, and the more people tend to interact with you, the more you are likely going to see your content appear on the newsfeeds.
