marketing expert

How to Start and Excel in Your Career as a Marketing Expert

A marketer’s job is just like any other job. You have goals, you break down your tasks and execute them. A day in a marketer’s job at a telecom company could include getting more traffic on the website and clicks on the Spectrum phone number and purchase an internet plan. These days, most positions of marketing experts require online marketing. Offline marketing mediums such as TV, newspaper, and radio are becoming less popular but some companies are still using them, depending on the nature of the business.

Marketing is fun and frustrating at the same time. Getting into the field of marketing is easy, but making it big is not. If you are looking forward to building a career as a marketing expert, here are the steps to help you get started on this journey:

1: Get Certified

It’s important to get familiar with the fundamentals of marketing before getting started. These can be learned in a variety of methods like books, blogs, YouTube videos, Ted presentations, workshops, and more. Online courses and certificates are my favorites since they help accomplish two goals: they teach you about marketing and they look great on your resume!

Not all certificates are created equal. If you want to give your resume a lift, you should check into industry-recognized certifications. You won’t have to shell out hundreds of dollars for these. Some well-known certificates are available for free!

2: Create an Online Presence

The next step is to create an online presence and let the world know you exist. This is especially important in digital marketing for obvious reasons: a potential employer will check online first to learn about applicants, and if they can’t find you, they will move on to the next resume.

Create your own digital marketing blog, as well as social network profiles related to websites you’ve worked on, portfolios, and so on. Demonstrate what you’re truly capable of. If you don’t have any professional work to showcase, then create samples. You need something to build credibility.

3: Keep Up With the Trends

Digital marketing is a vocation that is constantly changing and evolving. If you want to pursue it as a career, you must stay up with the latest trends. The demands of this sector change with time, and if you fall behind, someone else will step in to fill the void.

To keep updated, attend virtual seminars, enroll in online programs, and try to stay ahead of the game.

4: Be Creative

Creativity can come a long way in digital marketing. Yes, there are defined methods to do some tasks but you can always inject your own creativity into the projects to make them unique.

If you have a creative idea that you think will work in digital marketing, like creating an engaging video, give it a shot. The more innovative you are, the more likely you are to be noticed and land your dream job.

5: Work On Communication Skills

Writing compelling messaging, developing trust, and building relationships are only possible if your communication skills are up to the mark. The goal is to develop a compelling message that is delivered to customers in a clear, interesting, and precise way.

A digital marketer should be able to see things from a different perspective, express ideas in such a creative way that it gets the message across, and entertains them as well. This is only possible if you have great communication skills.

6: Take Any Job You Come Across

Now that you are ready, start looking for entry-level opportunities. If you’re still in school or a recent graduate, this is the best place to start because firms are more likely to hire someone with little to no experience. Look for internship opportunities in marketing agencies.  

Apply to all the positions you can find on LinkedIn, Indeed, and other job boards. At this point, it doesn’t matter what the work is; all that matters is that you have at least one relevant job on your CV. And it’s ok if it isn’t your dream job.


Work hard, keep trying and wait for the results patiently. Marketing is a broad field. You can pick from roles such as social media manager, designer, SEO analyst, copywriter, ad designer to any other role you like. Once you get into the practical part of it, it will be much easier to figure out what role’s right for you.

Till then, all the best!

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